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Daily Brief · Wednesday, October 28, 2026

UNP — the engine's Play of the Day, fully scored

On Wednesday, October 28, 2026, UNP scored in the 98.6th percentile of Wall Street Analyst's 15-dimension scoring engine with a STRONG BUY signal, at $299.87 at publication, on a suggested horizon of 2–4 weeks. The full breakdown below is the engine's actual evidence, published the day of the call and graded in public afterward.

How the call aged — graded at 14d
+0.7%from entry over 14d
+2.0%vs the S&P 500, same window

This grade was written by the market, not by us: the Play was timestamped at publication and scored automatically against its entry price. Winners and losers both stay up — the full record lives on the track record.

STRONG BUY
SIGNAL
2–4 weeks
HOLD HORIZON
LOW
RISK
HIGH
MODEL CONFIDENCE
75
RAW COMPOSITE
$299.87
ENTRY PRICE
Why the engine flagged it

UNP lands in the 98.6th percentile on a confluence of options flow (85) and risk-adjusted strength (78), with a very bullish 0.31 put/call ratio, 10 unusual call flags, and a bullish sweep backing the move. The fundamental base is elite — 29% net margin, 39% ROE, A-grade profitability and EPS revisions — while an insider cluster buy of roughly $40.5M across 13 filers adds conviction. Price sits near the 84th percentile of its 52-week range with a MACD bullish crossover and trade above key moving averages.

The play — 2–4 weeks

This is a momentum-led setup on a confirmed break back toward the summer highs, framed for a 2–4 week hold with entry near 299.87. Ride the options-flow and insider confirmation rather than fading into it.

What breaks the thesis

A close back below the key moving averages or loss of the ~287–290 reclaim zone would void the momentum thesis, as would reversal in the call flow or follow-through on the 22 distinct C-suite sellers offsetting the cluster buy. A rich PEG of 2.75 leaves little valuation cushion if the trend stalls.

The full case — all 15 dimensions

Every dimension the engine scored that day, with the actual evidence behind each number — including the ones that argue against the play. The twelve weighted dimensions come first; anything marked a supporting input is scored and shown, but reaches the composite through a capped confirmation bonus rather than a weighted share.

Options Flow85
  • Very bullish put/call ratio (0.31)
  • Unusual CALL activity (10 flags)
  • Bullish sweep activity (1 call sweeps)
Risk-Adjusted78
Social71
  • Reddit mentions via ApeWisdom: 1 in 24h (vs 1 the day before; per-post sentiment n/a)
  • StockTwits bullish (bull/bear ratio: 6.0)
  • Moderate social media volume (31 total messages)
  • Ticker is trending on StockTwits
  • Partial coverage: scored on 50% of social sources (confidence scaled accordingly)
Technical70
  • MACD bullish crossover
  • Price above key moving averages
Momentum68
  • Near 52-week high (84th percentile)
Fundamentals67
  • PEG overvalued (2.75)
  • Excellent margins (28.9%)
  • Strong ROE (38.6%)
Analyst Upside66
  • Analyst target $331 vs $299.11 at scoring time (+11% implied)
  • Tight target dispersion (high conviction)
Smart Money66
  • Held by Berkshire Hathaway (Buffett), Bridgewater Associates (Dalio), Renaissance Technologies (Simons)
  • High insider filing activity (13 Form 4s in 30d)
Quant Factor65
  • Quant Grade: B- (65/100)
  • Value: D+
  • Growth: D+
  • Profitability: A
  • Momentum: B-
  • Eps Revisions: A-
  • Elite gross margin 78%
  • High net margin 29%
  • Exceptional ROE 39%
Sentiment64
  • Strong analyst buy consensus (73%)
Earnings Quality52
  • Moderate beat streak (3 consecutive quarters)
  • Positive revision momentum (+0.30)
  • Modest positive surprise trend (+2.8%)
  • Stable positive EPS estimates
Earnings Intel37
  • 3Q consecutive earnings beats (avg 2.9% surprise)
  • Insider cluster BUY (cluster feed, 9d window): 13 insiders, $40,532,777
Earnings MomentumSupporting input · not weighted75
  • Positive: 3 consecutive EPS beats
  • Modest avg earnings surprise: +2.6%
  • Strong EPS growth trend: +23.4%
Insider DepthSupporting input · not weighted65
  • Scope: OpenInsider Form 4 filings, last 90 days. Starts from a neutral 50 baseline; drivers below adjust it
  • 1 C-suite buy(s) totaling $999,007 (+10 pts)
  • Cluster buy: 6 distinct insiders bought (+20 pts)
  • 2 purchase(s) increased ownership by >20% (+10 pts)
  • 4 buy(s) >= $500K (total $7,845,547) (+15 pts)
  • 22 distinct insiders selling (-20 pts)
  • 22 C-suite sell(s) (-20 pts)

A brief like this is generated from the engine's output every trading day. Today's Play is free — get it on the Play of the Day page or read how the 15 dimensions work.

← KO · 2026-10-27ZION · 2026-10-29 →All briefs

The Play of the Day is the output of a quantitative scoring model, published for educational and informational purposes — it is not personalized investment advice, and Wall Street Analyst is not a registered investment advisor. Markets carry risk; past results don't guarantee future ones. Every decision is yours.