Unit 1 — The Business Behind the Logo
3 lessons
What a company actually is, what owning a piece of one means, and where to start looking.
You've scrolled past thousands of logos without a second thought — that's what logos are for.
Up to now, a company has just been something you use.
Every lesson from here on asks you to look closely at an actual company, and the easiest place to start isn't a stock you've heard mentioned somewhere — it's something already in your room.
Unit 2 — Sizing Up a Business
4 lessons
What a company does with its money, why price and value split apart, and a few numbers worth reading.
You've paid a company money before — for a snack, a subscription, a pair of shoes.
It's easy to treat a stock's price like a scoreboard — up is winning, down is losing.
You'll hear "the market was up today" or "that stock cratered" constantly, said with a confidence that makes it sound like a verdict.
Company reports can look intimidating — pages of numbers with no obvious starting point.
Unit 3 — Learning to Wait
3 lessons
Why boring beats exciting, how long real ownership takes, and a year-long assignment to start it all.
"Boring" sounds like an insult when you're fourteen.
If you owned a share right now, the honest urge would be to check the price constantly — it's right there, updating every few seconds.
Every lesson in this course has been building toward one assignment, and it isn't buying anything.
Not financial advice · Educational only